Sharing a track on Spotify is straightforward, but standard track links often lead listeners to a single track page, limiting further engagement. A Spotify playlist deeplink offers an alternative by directing listeners to a specific track within a playlist while keeping them in the playlist context. This method allows for simultaneous promotion of both the track and the playlist, providing a more effective way to engage listeners.
For artists using WallStream, deeplinks can be added to hear.ws smart links - a complementary feature available when releasing tracks through WallStream. This allows artists to organize their links efficiently while ensuring listeners engage with their track inside a playlist rather than in isolation.
What Is a Spotify Playlist Deeplink?
A Spotify playlist deeplink is a URL that takes users to a playlist with a designated track highlighted. Unlike a typical track link, this ensures that when someone clicks the link, the playlist opens, and the track appears in focus, encouraging continued listening.
The correct format for a Spotify playlist deeplink is:
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https://open.spotify.com/track/TRACK_ID?context=spotify:playlist:PLAYLIST_ID |
For example, if a track with ID 4aCxKCF0Aggp7urOyVNl01 is inside a playlist with ID 0yIiEgMEDuHI1dJ2zEq2ND, the correct deeplink would be:
To simplify this process, WallStream provides a free tool where you can easily generate a playlist deeplink by entering the playlist Id:
Generate a Spotify Playlist Deeplink
How It Works on Different Devices
•Mobile (with Spotify app installed): Opens the playlist and highlights the track.
•Desktop: Redirects to the track page but does not retain the playlist context.
Advantages of Using Playlist Deeplinks
1. Keeping Listeners in a Playlist
A standard track link leads to a single-track page, after which listeners may leave or move to unrelated content. A playlist deeplink keeps them in the playlist, increasing the chances they will listen to more songs.
2. Promoting a Track and Playlist Together
Artists, labels, and curators often promote playlists to build engagement. A playlist deeplink ensures that while the playlist gets exposure, a specific track is also highlighted. This is especially useful when promoting a new release within an existing playlist.
3. Supporting Playlist Partners
For artists featured in curated playlists, using a playlist deeplink can help drive traffic to both their track and the curator’s playlist. This can be beneficial for strengthening partnerships and increasing the likelihood of future placements.
4. Strengthening Collaboration Between Artists, Labels, and Curators
For artists who have signed a deal through WallStream, playlist deeplinks provide an opportunity to support partners - whether it’s a label, curator, or influencer - who have featured their track in a playlist. By promoting the playlist using a deeplink, artists not only highlight their own track but also help drive traffic to the playlist, reinforcing relationships with their promotional partners.
Similarly, labels and curators who have signed tracks on WallStream can use deeplinks to ensure the tracks they have a deal on receive focused attention. Instead of just promoting the playlist broadly, they can direct listeners straight to the track under their deal while keeping them engaged in the full playlist.
5. Playing a Track Within a Playlist Helps Spotify Categorize It and and Boost Its Performance
When a track is streamed inside a playlist, it provides valuable data to Spotify’s algorithm, helping it categorize the song more accurately and improve recommendations. Spotify analyzes what other tracks are played alongside it, listener behavior, and engagement levels, all of which influence how and where the track is promoted on the platform.
Here’s how playlist placement can benefit a track’s long-term visibility:
•Defining Artist Associations: If a track is repeatedly played in playlists alongside specific artists, Spotify learns which artists it should group together, increasing the chances of the track being recommended in “Fans also like” sections or Spotify Radio.
•Improving Genre & Mood Categorization: Playlist context helps Spotify determine the track’s musical style and target audience, making it more likely to appear in relevant algorithmic playlists (e.g., Discover Weekly, Release Radar).
•Boosting Personalized Recommendations: If a track gets high engagement within playlists (low skip rate, high saves, replays), Spotify interprets it as a positive listener experience, improving its chances of being recommended to new users.
By using playlist deeplinks, artists, labels, and curators not only drive attention to a track but also strengthen its position in Spotify’s ecosystem, increasing potential streams and follower growth over time.
This creates a mutually beneficial promotion strategy:
•Artists get more streams and visibility for their signed track.
•Labels and curators see increased engagement on their playlists, strengthening their influence and reach.
•Both parties benefit by working together, ensuring better performance for the track and playlist alike.
By integrating playlist deeplinks into their promotional efforts, WallStream partners can effectively support each other while maximizing the impact of their deals.
How to Use Playlist Deeplinks in Promotion
1. Add It to a Smart Link Page
Smart link services allow musicians to create a single landing page with multiple streaming options. Since these pages often allow customizable links, a playlist deeplink can be included instead of a standard track link. This keeps the focus on the track while ensuring it remains in the playlist context.
Artists using WallStream get access to hear.ws smart links, where they can organize streaming links. Instead of linking to a track alone, they can add a playlist deeplink to their hear.ws page, making it easy for fans to access their track within a curated playlist.
Need help generating a playlist deeplink? Use WallStream’s deeplink tool to create the correct link format instantly:
Generate a Spotify Playlist Deeplink
2. Share on Social Media and Ads
•Instagram bio and Stories: Drive followers to your track within a playlist.
•Twitter and Facebook posts: Encourage fans to check out the playlist while featuring your song.
•TikTok captions and descriptions: Provide direct access to your track inside a playlist.
•Ad campaigns: Direct traffic to a playlist featuring your track rather than an isolated song.
3. Include in Email and Direct Outreach
For direct promotion, playlist deeplinks can be used in email newsletters or messages to industry contacts, ensuring that when they check out a track, they see it within a relevant playlist.
Using Artist Playlists to Maximize Streaming
Artists can (and should) create their own playlists to control how their music is presented. A well-structured playlist with their full catalog or best-performing songs can be a useful tool for increasing engagement.
Learn more about Promoting Your Music with Playlists
Best Practices for Artist Playlists:
•Keep new releases at the top to ensure they get the most attention.
•Mix in popular tracks to encourage longer listening sessions.
•Regularly update and reorder tracks to keep the playlist fresh.
Conclusion
Spotify playlist deeplinks provide a simple yet effective way to promote a track within a playlist, keeping listeners engaged for longer periods. Whether you’re an artist promoting your own playlist, a label highlighting a signed track, or a curator looking to increase engagement, using deeplinks can be a valuable strategy for music promotion.