Spotify playlist monetization is a complex issue, as Spotify does not directly compensate playlist curators for their contributions to the platform. Spotify generates revenue through subscriptions and advertising, so playlist curators are not included in this model. As a result, many playlist curators have turned to alternative methods for monetizing their playlists, with varying levels of legality and ethicality.
One common method is pay-to-play schemes, in which artists pay third-party companies to feature their songs on popular playlists. These companies then pay the playlist curators a percentage of the fee. However, this practice is not allowed by Spotify and can ultimately hurt both the curator and the artist. Not only is it unethical and potentially damaging to the credibility and authenticity of the playlist, but it also puts the curator at risk of having their account banned by Spotify for violating the platform's policies.
Another way that playlist curators can earn some income is by reviewing songs for a small fee. This process typically involves listening to and providing feedback on new music, and some curators may be expected to add the reviewed songs to their playlists as part of the arrangement. However, this method is not without its risks, as it can be seen as a workaround to pay-to-play and could potentially lead to account suspension by Spotify.
Playlist curators deserve a piece of the pie for the hard work they put into building and curating their playlists. They play a critical role in helping artists succeed and reach new audiences, and they should be compensated for their contributions. An alternative approach that is both legal and ethical is to use a platform like WallStream, which allows playlist curators to own a share of the tracks in their playlist and earn a share of the future royalties. This is similar to how many labels work with artists, but WallStream gives any curator the opportunity to participate in this model. In addition to providing a scouting platform to find new tracks and offering due diligence and negotiation tools, WallStream also takes care of the legal aspects of the partnership and the revenue share between the partners
With WallStream, your playlist becomes your portfolio. As a partner, you own a share of the tracks in your playlist and receive a share of their future royalties. This means that you can earn revenue not only when your followers stream your playlist, but also when anyone streams it on any digital platform
Monetization Model | Pay-to-Play | Song Reviewing | WallStream |
Description | Artists pay third-party companies to feature their songs on popular playlists. These companies then pay the playlist curators a percentage of the fee. | Playlist curators earn a small fee for reviewing songs and providing feedback. Some curators may be expected to add the reviewed songs to their playlist as part of the arrangement. | Playlist curators own a share of the tracks in their playlist and receive a share of their future royalties. This allows them to earn revenue not only when their followers stream their playlist, but also when anyone streams it on any digital platform. |
Legality | Illegal | Legal | Legal |
Ethicality | Unethical | Ethicality depends on the transparency and authenticity of the process | Ethical |
Revenue Potential | Moderate | Low | High |
Risks | High | Low | Low |
Synergy with Artists | Low | Moderate | High |
Passive Income | No | No | Yes |
Access to pre-release music | No | Sometimes | Yes |