Navigating the music industry can be a complex endeavor, especially when it comes to pitching your music. A pitch is essentially a proposal where you present your music to curators, influencers, and labels, highlighting its unique qualities and potential for success. The goal is to secure a deal, where these entities agree to support and promote your music, often in exchange for a share of the revenue it generates.

However, with a strategic approach and the right platform, you can significantly increase your chances of success. WallStream is a unique platform designed to facilitate these mutually beneficial deals. It allows artists to pitch their music directly to curators, influencers, and labels, and manage any resulting deals all in one place.

This guide will provide you with a comprehensive overview of how to effectively pitch your music on WallStream, helping you to maximize your opportunities and elevate your music career.

1. Understanding Your Audience

The first step in crafting a successful pitch is understanding your audience. WallStream provides a wealth of information about curators, influencers, and labels, including links to their social accounts and streaming profiles on platforms such as Spotify, Apple Music, YouTube, TikTok, Instagram, etc.

Our system scans these accounts and provides valuable statistics such as playlist followers by genre, number of followers and subscribers on each platform, views, and more. Utilize this information to select relevant curators, influencers, or labels based on their size, followers, genres that match your pitched track, submission instructions, and playlist content.

2. Understanding the Benefits of Different Curators/Influencers/Labels

When pitching your music on WallStream, it's important to understand the unique benefits that different types of curators, influencers, and labels can offer. Here's a brief overview:

• Spotify Playlist Curators: Getting your music on popular Spotify playlists can significantly increase your streams and expose your music to a wider audience. Playlist curators often have a dedicated following of listeners who trust their music taste, providing an excellent opportunity for your music to be discovered by new fans.

• TikTok Influencers: TikTok has become a major platform for music discovery. If a TikTok influencer uses your music in their content, it can quickly go viral and result in a massive increase in streams and followers. Plus, if the influencer tags your account, you can potentially gain more followers who will continue to engage with your music.

• YouTube Channels: YouTube is a key platform for music discovery and promotion. Having your music featured on a popular YouTube channel can lead to increased visibility, especially if the channel has a large subscriber base.

• Instagram Influencers: Instagram influencers can help promote your music to their followers through their posts, stories, or reels. This can help increase your music's visibility and attract new fans. Similar to TikTok, if the influencer tags your account, you can gain more followers who will continue to engage with your music.

• Labels: Labels have extensive resources and networks that can help promote your music on a larger scale. They can provide opportunities for collaborations, live performances, and access to a wider audience.

Additionally, it's worth noting that platforms monitor each other. If a song becomes a hit on one platform, others may give it more exposure to keep up with trends. This cross-platform visibility can further boost your music's reach and popularity.

Remember, each curator, influencer, or label has their own unique audience and reach. It's important to consider these factors when deciding who to pitch your music to on WallStream.

3. Preparing Your Pitch

Preparation is key when it comes to pitching. Here are some important considerations:

• Your Profile: Ensure your profile is complete before submitting your pitch. This allows potential partners to get to know you and evaluate if you're a match.
• Your Offer: WallStream's unique platform allows you to pitch for more than 100% of your music, but remember you'll only be able to close deals up to your 100%. Even if a curator accepts your pitch, you still have the option to decline or counter it. You can pitch to many curators to increase your chances of closing a deal, then actually close the deals with your preferred curators. Remember, you can offer different terms based on the curator you're pitching to.
• The Cost of Pitching: Each pitch comes with a small fee that is paid to the curator, incentivizing them to review your pitch. They are eligible for the fee only after they listen to your song and respond to it either by accepting it, making a counter offer, or declining with meaningful feedback. If a pitch is ignored for 7 days, it expires and the credit is returned to your account.

4. Crafting Your Pitch

Crafting an effective pitch is an art. Here are some tips to help you:

• Know Your Audience: Familiarize yourself with the curator you're submitting to. Look at the artists and songs they have previously supported. Identifying a few of their favorites will help you tailor your pitch.
• Be Concise and Engaging: Your pitch should be quick, capturing attention within the first few words. Start with a compelling hook or an intriguing description of your music. Avoid lengthy introductions or unnecessary details. Get to the point and make it interesting enough for the curator to want to listen to your track.
• Highlight Your Unique Selling Points: In a crowded music submission environment, it's crucial to highlight what sets you apart. Identify your best moments and make them shine in your pitch. Whether it's your distinctive sound, impressive editorial placements, or a fresh approach to your genre, emphasize these aspects to grab the curator's attention. Show them why they should give your music a chance.
• Personalize Your Pitch: Personalizing your pitch can make a significant impact. Address the curator by name and mention something specific about their previous work that resonated with you. This shows that you've done your research and established a connection, making your pitch more memorable.
• Promotion and Past Success: Include in your pitch how you plan to promote the track and any past successes you've had. This gives the curator confidence in your potential for success.

5. Submitting Your Pitch

Once you've crafted your pitch, it's time to submit it:

• Submission Process: To submit your pitch, go to the "Pitch Your Track" section on the site. Browse through the curators and get to know them better. Once you've decided on a curator, click on the pitch button on their card. You'll be prompted to fill in three fields: the percentage you're offering to the curator (1% to 100%), the period in years, and the text for your pitch.
• After Submission: Once you've submitted your pitch, you can track its progress in the "My Pitches" section. Here, you'll see your original pitch, how much time is left for it, and a list of the curator's playback on your track (when and for how long). You can also use the chat feature to send messages to the curator.

6. Strengthening Existing Relationships

Pitching on WallStream isn't just about forging new relationships with curators, influencers, and labels. It's also a powerful tool for strengthening existing relationships. If there are curators, influencers, or labels that have already shown support for your music, consider pitching to them as a way of offering partnership for their continued support or expressing your gratitude.

This approach can be particularly effective because these individuals are already familiar with your music and have demonstrated an interest in it. By offering them a partnership, you're acknowledging their support and giving them a stake in your future success. This can incentivize them to continue promoting your music, leading to a mutually beneficial relationship.

Remember, WallStream is a platform that facilitates deals between artists and curators, creating win-win situations. Use it to your advantage to not only create new connections but also to solidify and reward the ones you already have.

Important Note: If you close a deal, the track must be distributed by WallStream so that the revenue share can be managed effectively. If the track is already released with a different distribution company, you will need to transfer it to WallStream. For more information, check out Switch Distributors Without Losing Stream Counts or Playlists.

Conclusion

Successfully pitching your music requires a strategic approach and a deep understanding of your audience. WallStream provides a unique platform that not only allows artists to pitch their music but also facilitates deals between artists and curators, creating a win-win situation for both parties. Start crafting your pitch today and elevate your music career to new heights.

Pitch Examples:

Example 1 (Spotify):

"Hi Alex, I've been following your 'Indie Discoveries' playlist and I've noticed we share a love for innovative indie music. My latest track 'Eclipse' blends indie rock with electronic elements, creating a unique sound I believe would be a great fit for your playlist. I've been featured on 'Emerging Indie' and 'Fresh Finds' and have a growing fanbase that I engage with regularly on social media. Plus, I'm planning a $1000  Google Ads promotion campaign to boost the track's reach. Looking forward to potentially working together!"

Example 2 (TikTok):

"Hey Jamie, I'm totally hooked on your TikTok content! Your music recommendations are always on point. My latest track 'Moonlight Dance' has a catchy beat and a memorable hook that I think would be perfect for TikTok dances or as background music for creative content. This track is really close to my heart as it was inspired by some personal experiences. I've seen success with my previous tracks on TikTok and have a growing follower base. Excited about the possibility of seeing my music in your videos! ❤️"

Example 3 (YouTube):

"Hello Chris, I've been a subscriber to your YouTube channel for a while now and I really appreciate the diverse range of music you feature. My new track 'Sunset Boulevard' has a cinematic quality that I think would complement your travel vlogs beautifully. I've had my music featured in several popular YouTube videos and have a strong online presence. Plus, my previous track 'Dreams' reached over a million streams on Spotify and was featured in an editorial playlist. Thank you for considering my pitch."

Example 4 (Instagram):

"Hi Taylor, I'm a big fan of your Instagram content, particularly your music-themed posts. My latest track 'City Lights' was produced by the renowned producer, John Smith (The Beatles), and has an upbeat, energetic vibe that I believe would be a great fit for your Instagram stories or Reels. I've had successful placements in similar contexts and consistently promote my tracks across all my social platforms. I look forward to potentially working together!"

Example 5 (Combined Spotify Playlist and YouTube):

"Hello Jordan, I've been following your 'Hip Hop Gems' playlist on Spotify and your YouTube channel. I love your taste in music and the way you curate your content. My new track 'Street Symphony' combines classic hip hop elements with a modern twist, and I think it would resonate with your audience on both platforms. I've had my music featured on similar playlists and YouTube channels, and I actively engage with my fans on social media. Excited about the possibility of collaborating with you."