In the dynamic world of music promotion, platforms like SubmitHub and PlaylistPush have established themselves as key players, providing artists with invaluable short-term visibility and exposure. WallStream introduces an innovative approach that extends beyond these temporary boosts, focusing on long-term growth and partnership.

The Role of Traditional Music Submission Sites

PlaylistPush, SubmitHub and other submission services have been instrumental in empowering artists with immediate access to playlists and media coverage. They excel in providing a platform for artists to quickly amplify their reach and get their music heard, offering short-term exposure that can help artists make an instant impact in a competitive industry.

WallStream’s Distinctive Strategy

WallStream elevates the traditional model by providing a sustainable, long-term growth path for artists. Our focus is on creating lasting partnerships between artists and curators, transcending the immediate spike in streams to foster continuous development.

Balancing Immediate Impact with Sustained Growth

  • Continuity vs. Momentary Peaks: Traditional platforms often lead to artists gaining a presence on playlists for about a month when submissions are successful. WallStream, however, goes further. By securing a single deal with a curator for a 3 years (for example), artists can achieve the equivalent exposure of being accepted by 36 different curators.

  • Cost-Effectiveness: Traditional submissions can require a substantial investment for multiple pitches. In contrast, WallStream's model is more economically viable, offering continuous exposure without the need for constant reinvestment in new submission fees.

The Power of Single Track Deals

Single Track Deals on WallStream present an opportunity for artists to gain exposure and build enduring relationships with curators. This model, already proven effective by established artists and labels, aligns the interests of both parties, ensuring curators are invested in the long-term success of the tracks they promote.

Real-World Impact Analysis

A comparative analysis shows the distinction clearly. A track promoted traditionally might experience an initial surge in playlist placements, but this often tapers off. Conversely, a track promoted through WallStream can maintain and even grow its playlist presence, benefiting from the curator's ongoing support.

Below, we present two charts showcasing the playlist reach over time for two tracks backed by vastly different promotional approaches.

Track A - promoted on PlaylistPush and SubmitHub - Budget: $390 on SubmitHub + $1,307 on PlaylistPush = $1,697


Initial Surge, Short-Lived Impact: This chart illustrates the typical trajectory of a track's playlist reach when promoted through traditional music submission sites. Notice the sharp peak representing a rapid rise in reach, followed by a steep decline, demonstrating the temporary nature of such promotions.


Track B - promoted on SubmitHub and WallStream, Budget: $390 on SubmitHub and $10 on Wallstream = Total $400


Sustained Growth, Long-Term Stability: In contrast to Track A, this chart displays the playlist reach for a track promoted with both SubmitHub and WallStream. Following an initial boost from SubmitHub, WallStream's strategic partnerships help stabilize and maintain a robust level of reach, providing enduring visibility and a more cost-effective promotion.

While both Track A and Track B hail from the same artist, producer, and genre, their promotional journeys tell very different stories. With a combined budget of $1,697, Track A experienced the familiar peak and subsequent decline in playlist reach, characteristic of traditional music submission site campaigns.

In contrast, Track B, backed by a total investment of $400, not only enjoyed an initial surge from SubmitHub but also reaped the benefits of WallStream's long-term promotional strategy. The sustained plateau in reach is a testament to the enduring success that WallStream partnerships can foster.

This comparison underscores that Track B has not only matched but exceeded the success of Track A, despite the significantly lower budget. It highlights the strategic advantage of WallStream's model: promoting lasting impact and consistent visibility for artists without the need for continuous financial input.

WallStream's ability to maintain a strong playlist presence over time ensures that Track B continues to thrive, proving that strategic partnerships are not only cost-effective but also crucial for long-term success in today's music landscape.

The Deal Effect: Maximizing Promotional Efficiency

  • First Year Impact: With 2 deals and placements in 9 playlists, Track B equivalently secures 108 approvals (60 from the first deal across 5 playlists, 48 from the second deal across 4 playlists) in just one year.
  • Long-Term Potential: Over the deal terms (3 years and 5 years, respectively), Track B could amass a staggering total of 420 approvals, assuming continued playlist presence (180 from the first deal, 240 from the second deal).

Note: The figures presented in this box are for illustrative purposes, demonstrating the potential reach and impact of WallStream's approach. They are based on the premise that curators maintain the track in their playlists for the entire duration of the deals, aligning with their incentive to maximize their revenue share. Each playlist placement for a month is considered equivalent to a submission approval on traditional submission sites.

 

Complementing Short-Term and Long-Term Strategies

  • Integrating Services for Maximum Impact: Artists don't have to choose between WallStream and traditional platforms. By leveraging both, they can enjoy the immediate exposure of platforms like SubmitHub and the sustained growth offered by WallStream.

  • Multiple Opportunities on WallStream: Artists can close multiple deals for the same track on WallStream, multiplying their reach and building a network of supportive curators and influencers.

The Curator’s Perspective

  • Monetizing Musical Taste: Curators and influencers on WallStream can earn through revenue-sharing deals with artists, turning their ability to spot and promote talent into a sustainable business model, unlike traditional submission sites where they earn only a fee for their time and consideration.

  • Building a Music Portfolio: Curators on WallStream have the unique opportunity to build a portfolio of tracks, helping artists grow while creating a curated music experience for their audience and establishing a stable revenue stream.

Conclusion

While traditional platforms like PlaylistPush and SubmitHub serve as significant elements in the music promotion landscape, WallStream emerges as both an alternative and a complementary avenue, broadening the artist's promotional toolkit. Our platform advocates for lasting partnerships, nurturing sustained growth and triumph in synergy with these well-established routes, and granting both artists and curators access to resources historically reserved for the industry's elite.