It is tough to succeed in the music industry, and now more than ever

In reality,  the music industry has always been a tough cookie to crack, but now more than ever. It's hard to gain exposure and revenue without a hit song or an established artist name. And with 60,000 new tracks released daily on services like Spotify and Deezer alone, it's tough to stand out amongst all the noise.

To demonstrate how difficult it is for musicians today, let's take a look at some figures from one of these platforms: There are over 70 million songs on Spotify. In 2017 alone there were over 35 billion user-generated playbacks — that's four times more than YouTube! But despite these impressive numbers most tracks only get between 0-10 plays per month (I'm not even exaggerating). This means that if you want your music heard by anyone other than yourself (and maybe your mom) then getting featured on one of these platforms is pretty much essential for success.

Influencers are a huge part of the current digital landscape

Spotify curators are influential in their own right because they give their followers access to recommended playlists from experts in music curation. These recommendations are based on each curator's taste, which means that if your song is featured on one of these playlists, it will get exposure from an influential source (the curator). This kind of exposure has been proven time and again as being effective at getting music heard by new audiences.

Influencers have more power than ever before

Social media has given power to the people. Artists can now reach a large audience without having to work with a label or get mainstream radio play.

Influencers have a huge audience, and they're trusted by their audience. They often have more authenticity than mainstream artists. With the rise of Instagram, TikTok and other social media platforms, influencers can help you reach new audiences as well as build your brand.

You don't need a record label anymore to create exposure for yourself or make money as an artist

You’ve probably heard the term “influencer marketing” before, and it's not just a buzzword. The music industry has been using influencers for years to increase their profits, but now artists are starting to use them as well. Influencers have a massive following on social media platforms like Spotify, TikTok, Instagram and YouTube that can be leveraged for promotional purposes.

Why would you want an influencer promoting your music? It's simple: they already have an established audience of fans who are looking for new content from their favorite creators—and if you're lucky enough to find one with whom you share similar tastes in music, then all the better! This means that when your song goes live on their channel, those listeners will flock over because they want more stuff from whomever recommended it in the first place!

This model has worked so well in recent years that it's become almost necessary for artists seeking exposure or financial gain through creative expression (that is, any form of art). 

You can pay influencers but does it work?

As an artist, you can pay for promotion but does it work? The answer is not that simple. It can be expensive and in most cases the influencer does not connect with your music. In this case, they will likely do a bad job promoting it.

You also can't pay influencers to get added to playlists on platforms like Spotify or Apple Music because that would violate the terms of service of those platforms as well and cause them to ban your accounts too.

The WallStream solution

WallStream allows you to pitch or create campaigns in which you offer a portion of your track's future royalties to influencers. They can then find you, communicate and negotiate with you, and close deals to become your partners.

Now that the influencers have a stake in the game (through the royalty share), it's in their best interests to promote your music; they profit, and you profit while growing your audience. Perfect synergy.